PLYRS was founded in Germany in 2024 with a clear vision: to support athletes worldwide with functional hydration designed for real performance. Whether during intense training, in crucial competitions, or in everyday life – PLYRS stands for hydration at the highest level.

What makes PLYRS special? The combination of innovative science, natural ingredients, and an uncompromising commitment to quality. Our hydration drinks are low in calories, free from added sugar and caffeine, and rich in essential electrolytes, B vitamins, and amino acids. Developed in close collaboration with leading nutrition experts, they are tested for banned substances by the renowned LGC Institute (Informed Sport certified) to ensure the safety and confidence of professional athletes.

From our headquarters in Germany, we manage our international activities – from strategic partnerships to customized marketing campaigns for each market. Our products are available through our international online shop www.plyrs.com and in selected grocery stores.

Thanks to strong local partners, we are continuously expanding into sports-loving regions of Europe – with the goal of being present wherever movement, passion and top performance are at home.

At the heart of our brand world is NHL superstar Leon Draisaitl – as the official brand ambassador, he embodies the PLYRS spirit: powerful, authentic, and international.

As an official partner of the 2025 IIHF Ice Hockey World Championship in Sweden and Denmark , as well as through other important collaborations with teams, athletes, and federations, PLYRS is firmly rooted in the world of sports. We are close to athletes and fans—committed, performance-driven, and ready to redefine the future of sports hydration.